Woods' success in accumulating 15 major wins among 82 PGA Tour wins have helped him amass $120m in prize money alone. The US veteran's first title in 1997, when Woods was just getting started, was worth only $270,000. When Stewart Cink won the recent Heritage event he banked nearly $1.3m in prize money. Woods alone has generated vast increases in sponsorship and television rights and his fellow players have been the chief beneficiaries. Rose makes the point that he and his fellow competitors on the US circuit play for such inflated prize funds because of the impact of Tiger Woods over the last two and half decades. "I guess it's just a way of trying to sort of incentivise them and help them out, not that they need much helping out." "With media dollars being so astronomical these days (there are) four, five, six guys always being the ones that are used to promote the tournament," said Britain's Olympic champion Justin Rose. There are six separate metrics, including the value of their social media and the number of internet searches they generate, which determine who will split the spoils. They pay yet more money to the players who have already earned the most cash.Īnd now, along with the FedEx Cup - $15m first prize out of $70m overall purse - we have the establishment of The Player Impact Fund, another nice little earner for the men who need it least. We have long since had season-ending bonus pools on the PGA and European Tours. And the way that golf has always done this is to throw money at the players, regardless of how much they already have. It is vital for the PGA Tour to retain their biggest names.
They are offering guaranteed money to compete on a grand prix style circuit. The new scheme has been launched to counter the threat of an insurgent Premier Golf League which is trying to set up a rival multi-million dollar global tour. "There's 40 mil to play for the guys on the based on social media likes and tweets?! The only tweets I've ever heard make you money are birdie tweet tweets! Good luck with that." "Let me get this straight," the 1992 Masters winner tweeted. Many people will raise an eyebrow at this latest largesse to keep the biggest names sweet with the tour.įred Couples, who in his prime shifted golf's needle in a very positive direction with graceful, powerful play and charming demeanour is the latest to express concern.
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